Starboard TCN Worldwide Real Estate Reaches 75,000 Visitors on Web Sites in December

Starboard TCN Worldwide Real Estate, the first commercial real estate firm in the world with a web site, back in 1994, announces that it received a record 75,000 visitors in the month of December on its 15 commercial real estate sites that the firm supports.

Starboard has been leading the way in promoting its sites on a worldwide basis to support its local operations in the San Francisco Bay Area along with its TCN Worldwide affiliates’ markets. TCN Worldwide is ranked as the 8th largest commercial real estate organization in the world, serving clients in over 210 markets.

Starboard’s goal is to create a lead generation network on the Internet. Today, 40% of all Starboard business comes from online lead generation services. By concentrating on marketing property listings worldwide and making its web sites “content rich”, Starboard’s goal is to have at least one of the 15 sites be in the top 25 searches involving commercial real estate needs in every city that TCN services. An example is in Prague. Today, searching for Prague, Czech Republic Office Space, Starboard sites capture the first 8 out of 10 choices.

Hans Hansson, President of Starboard, indicated that the firm started the year with around 30,000 visitors a month. He envisioned with planned enhancements, to capture 50,000 visitors per month by the end of the year. What was also significant is that once a visitor came to their sites they stayed longer as the year progressed. In January visitors went to an average of 8 pages per visit and by December the page count averaged 14.

Hansson also stated that, “What we have learned is that the web continues to be a ‘trial by error’ experience and that one site by itself does not work. You have to have a number of fishing pools to catch the visiting fish. You could have a super site but the visitor could still not find you.” Also, Starboard has learned that if you are not listed in the top 25 of a search engine, your site is no longer a lead generator, but a nice corporate brochure.

Today, Starboard’s ‘TradeAddresses.com’ site leads its visitor counts with over 800 visitors a day followed by ‘Starboardnet.com’ with over 700 visitors a day.