Contrary to reports of the continued slow-down in leasing activity in San Francisco, Starboard TCN Worldwide closed March with its highest record deal closings in over two years. Starboard closed 27 deals in March, which was up from 15 deals last year.
More importantly, Starboard beat San Francisco’s average deal size of 2,800 square feet with an average of 3,500 square feet per deal.
Over the last year, Starboard has focused on expanding its business by taking advantage of the weak job market to attract extremely qualified sales agents. All new agents come to Starboard with excellent sales and service backgrounds.
In addition, while its competitors have cut back on marketing efforts, Starboard has continued to expand its marketing efforts including the attention of three new web sites bringing to a total of 19 web sites created and/or supported by Starboard. The end of March web traffic posted over 100,000 visitors per month to these sites for the first time in Starboard’s history. Forty percent of Starboard’s lead generation now begins from its online marketing program.
The other major strategy difference is that Starboard has not abandoned landlord representation. Landlord and tenant representation business continue to be evenly split in total business activity.
Last year Starboard was ranked fifth in total deal transactions, according to the San Francisco Business Times, at 252 deals for the year. More significant was the fact that this was accomplished with only 13 brokers. Currently with 20 brokers, Starboard expects to close over 350 transactions this year.
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